MBA programme
MBA Digital Media
Lead with tech, succeed with strategy.
Overview
MBA Digital Media prepares leaders for media, platforms and content businesses shaped by AI, immersive formats and new distribution models.
Why this programme
India's media, OTT and creator economy is global. Earn a German MBA from home and stay close to the market you already work in.
Programme objectives
- Lead digital media products and organisations
- Understand platforms, audiences and emerging formats
- Complete a practice-oriented impact project
Curriculum
Core themes
- Understanding & Designing the Digital World
- Digital Ecosystems and Platform Economy
- Digital Marketing
- Impact project
Electives
- Gamification in the Age of AI
- Immersive Technologies
- Communication Design for Cybersecurity
Career outlook
- Digital media management and strategy
- Platform and content leadership
- Agency and in-house transformation roles
Graduation confers a German university degree. It does not guarantee a job, salary or visa. Graduates are eligible to apply for roles that require a recognised Master's or MBA.
Next step
Start from home. Graduate German-accredited.
Book a Student Affairs session or begin your application for the next April or October intake.